For the majority of hotels the direct booking procedure is a linear flow that includes a. the setting of guest preferences b. the presentation of the available rooms & rates and c. the completion of the reservation with guest and payment details. For most such cases, the booking engine is a separate entity than the hotel website, an issue that has a negative impact on the User Experience (UX) and consequently on the Conversion Rate of the Direct Reservations. Integrate the booking flow in your hotel website Bookwize’s Liquid Integration seamlessly embeds the booking procedure into the hotel website allowingRead Morekeyboard_arrow_right

Checking various hotel websites, you will notice that there is not just a single way of adding your hotel booking engine on your website. From a simple link that redirects your guests to an external link, to a fully integrated booking engine in your website pages, there are multiple options that you may choose, depending mostly on the technical superiority of both your booking engine and your website. There are 3 main practices to connect your hotel website with your booking engine: Standalone Booking Engine Integrated Booking Engine Liquid Integrated Booking Engine   Standalone Booking Engine The standalone version isRead Morekeyboard_arrow_right

When planning your yield management strategy you need to be aware of all the parameters that affect your hotel’s demand. Bookwize Business Intelligence tools include several tools and features to assist you in your hotel revenue management strategy such as the Search Results Chart and the Demand Overview. However, in terms of day-to-day actions, you need to be aware of the special events that can increase your hotel’s demand in target-market level. Bookwize’s new Holiday Alert feature integrates the holiday dates of the top global travel markets in the hotel’s availability plan and helps hoteliers identify the most popular travelRead Morekeyboard_arrow_right

Tracking your hotel’s communication with your guests is essential. Guests often make mistakes, such as mistyping their email address or adding an email blocker by accident that won’t let your email reach their mailbox. Such issues may result to misunderstandings and cause excessive frustration for both you and your hotel guests. Having this in mind, it is crucial for the hotel to be able to check the delivery status of its emails, through a software that can provide such information. Bookwize Booking System has developed a new feature, granting hotels the ability to check if the Confirmation Emails of eachRead Morekeyboard_arrow_right

As of May 25th 2018, Europe changes the way that businesses collect and process data, through its General Data Protection Regulation (GDPR). The regulation affects all the organizations processing data of EU residents, and therefore all hotels globally. To ensure compliance with the GDPR hotels have to undertake several actions to guarantee that they: acquire personal data only upon the consent of their guests have control of their personnel’s access to the guests’ data have control of the data that is provided to third parties share data only with GDPR compliant third parties (software, agents, outsourcing) give guests access to theirRead Morekeyboard_arrow_right