Explore Guests’ Preferences

Vangelis Lagoutaris

on April 11th, 2017

Evolving its hotel business intelligence tools, Bookwize has created a new reporting tool that helps hoteliers explore the quality characteristics of their guests and better understand their business. Through the “Explore Guests’ Preferences” tool you are able to categorize your guests by Type, Room Type, Rate Plan, Board, Reservation Source, Booking Window, Check-In, Check-Out Month and Country.

In Type Categorization, Guests are divided into Single travelers, Couples, Families and Groups. The categorization is being made as per the occupancy requested and the Family category includes reservations of Friend getaways as well.

Sort the categorizing Dimensions according to your needs and retrieve valuable in-depth information to define the preferences of your Guests.

The potential Dimension combinations are countless and can provide useful information not only for the marketing and the revenue management of the hotel but for operation purposes as well.

Hotel Reservations Segmentation — Through the specific choice of Dimensions, the hotelier can determine that a 7.47% of the hotel’s reservations has been made through Booking.com from Italy for couples staying in a Double Cozy Room.

The Explore Guests Preferences tool can help the executives of the hotel highlight the hotel’s features that reflect the needs of their core target audiences or adjust their offers to their main guests’ behavior.

Hotel Guests' Behavior — The chart shows that the most popular check-in month is June. Guests stay for a period of 7-14 nights choosing Half Board meal plan.

Hotel Reservations Flow — The specific chart presents the booking behavior of American Travelers, who reserve 31-80 days prior to arrival and choose to stay in a Cozy Double Room taking advantage of the Non Refundable offer.

Through simple charts, Bookwize Booking System helps you better understand your guests’ quality characteristics and drives you to make more informative decisions.