For the majority of hotels the direct booking procedure is a linear flow that includes a. the setting of guest preferences b. the presentation of the available rooms & rates and c. the completion of the reservation with guest and payment details. For most such cases, the booking engine is a separate entity than the hotel website, an issue that has a negative impact on the User Experience (UX) and consequently on the Conversion Rate of the Direct Reservations. Integrate the booking flow in your hotel website Bookwize’s Liquid Integration seamlessly embeds the booking procedure into the hotel website allowingRead Morekeyboard_arrow_right

One of the first questions that arise regarding a hotel’s online distribution is how many Online Travel Agents a hotel should use and which of them. Currently, there are hundreds of OTAs that are available in the market trying to get a piece of the hotels’ online sales. But should you work with any OTA available? Or should you only stick to the “big ones”? Is the commission the main factor to consider when choosing an OTA or not? How many OTAs should I choose? This is not a simple question to answer as it may vary from hotel toRead Morekeyboard_arrow_right

One of the major factors that have a huge impact on the Hotel Industry is the Social and Economical Environment. No matter how well developed and organized an accommodation business is, it cannot avoid completely the effects of a crisis – especially when this crisis has to do with the safety of the travelers. It is no surprise at all that the impact of the COVID-19 on hotel revenue is enormous, with massive cancellations and some properties even suspending their operations. Of course, this doesn’t mean that a thorough crisis management strategy cannot ease the intensity of the impact. HotelsRead Morekeyboard_arrow_right

Checking various hotel websites, you will notice that there is not just a single way of adding your hotel booking engine on your website. From a simple link that redirects your guests to an external link, to a fully integrated booking engine in your website pages, there are multiple options that you may choose, depending mostly on the technical superiority of both your booking engine and your website. There are 3 main practices to connect your hotel website with your booking engine: Standalone Booking Engine Integrated Booking Engine Liquid Integrated Booking Engine   Standalone Booking Engine The standalone version isRead Morekeyboard_arrow_right

There are several hotel KPIs that help a hotel manager or a hotel revenue manager understand better the performance of the hotel and the effectiveness of the yield management actions. Such KPIs are the ADR (Average Daily Rate), the Occupancy Percentage, the Overall Revenue, the Reservations and Overnights numbers, the LOS (Lenght of Stay) and the Booking Window. Hotel RevPAR One of the most important hotel KPIs is the RevPAR (Revenue Per Available Room). The specific Key Performance Indicator shows the revenue produced per available room of the hotel and in fact combines the metrics of the Occupancy Ratio andRead Morekeyboard_arrow_right